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Tshwane welcomes the world

14 May 2010

The City of Tshwane has positioned itself perfectly to welcome the world, to show international visitors exactly what the City of Champions is all about and what better way to do this than with branding at South Africa's largest and most popular airport, OR Tambo International. Commanding the attention of local and international travelers within the terminal buildings is a gigantic City of Tshwane-branded football, where visitors to Gauteng are instantly reminded that they are among champions.

Step out of the terminal buildings and you'll see massive billboards welcoming you to the 2010 FIFA World Cup host country. As the Capital of South Africa and home to the second largest number of embassies in the world, the City of Tshwane is already a global brand and more importantly a popular destination for some of the world's biggest names in the international sports, entertainment and political arenas. Branding at the airport is merely a teaser for all that the City of Tshwane has to offer for a unique and exciting football experience. Tourists can rest assured that the City of Tshwane has undertaken great measures to ensure a safe, secure and environmentally-friendly World Cup.

And as home to scores of international ambassadors, the City's ability to cater for various cultures, religions and nationalities is second to none. As you make your way from OR Tambo International to the City of Champions you will pass the Tshwane FIFA Fan Park at Centurion Cricket Grounds, the official site of a month-long party comprising entertainment, cultural activities and live screenings of all 64 games. Surreal is one way to describe the feeling you will experience as you enter the City, its unmistakable beauty, historical buildings and stunning new beautification additions include 2010-themed landscaping, decoration and lighting.